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COPY & BRAND STRATEGY
An inside look at brands leading their industry, content that builds community, and tips for doing it your way.
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NOTEWORTHY: Leaving industry standard language behind
How many words does your brand repeat because you feel like you ‘have’ to? Since the day you launched your brand, there are likely certain language choices that have slipped into your

NOTEWORTHY: Creating spa atmosphere with great copy + design
Picture yourself walking through the front doors of a high end salon or spa — something we all adore, but don’t do often enough. The lights are dimmed; the hum of noise

NOTEWORTHY: Every Elle Forma word is visually appealing
There’s nothing I love more than connecting with a founder who understands the power each word can hold. Some brands let copy and content lay on the back burner, believing visual aesthetics

Headlines: From boring to ‘tell me more’
Most of your website visitors are not going to read (all) your copy. Often, they only hit the headlines. This sounds strange coming from a copywriter — but it’s actually a core

This missing copywriting ingredient is making you lose sales
Imagine you’re doing everything right with your copy — but the results do not speak for themselves. You could have the most compelling product description of all time, or the most convincing

A look into our founder’s creative copywriting process
Lovenote was born from my passion for one thing: creative brand-building copywriting in each brand’s distinct tone of voice. When I first fell into the world of copywriting, I discovered one of
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