Brandnote

ALL THE COPY YOU NEED TO START (AND SCALE) AN ECOMMERCE BRAND

Get creative copy for your brand — without hiring a copywriter for every piece.

YOU’RE READY TO GO FULL-SPEED-AHEAD ON YOUR BRAND, BUT STOPPED SHORT: EVERYTHING NEEDS WORDS.

From pitch decks to packaging, website design to setting up socials, every platform (and expert you hire) demands the right words. But throwing last-minute phrases together doesn’t seem right.

You meticulously developed your products to perfection — there’s no point tossing out boring phrases that sound like the rest. But how far into copywriting should you go?

YOUR BRAND DESERVES A STAND-OUT VOICE, AND FOUNDATIONS ARE THE FIRST STEP.

You plan to stand out and stick around, which calls for long-term brand strategy — and copy that captures your difference. But your copywriting budget would quickly disappear if you hired a copywriter for every platform and project your brand calls for.

Brandnote covers your copy in one creative package, defining words for everything and everywhere. We leave the time-consuming ‘vision, values and purpose’ stuff behind, instead using every minute to craft stand-out taglines and branded phrases that don’t just ask for attention — they demand it, and stop at nothing to get your brand known.

BRANDNOTE COVERS EVERY PLATFORM AND PROJECT ON YOUR LAUNCH LIST.

Headlines that grab attention. Dreamy ways to describe your products. Marketing messages that make waves. Brandnote defines your dictionary for every platform:

“We looked at 40+ copywriters before choosing Lovenote. They needed to have insight, be able to connect and go deeper — not all copywriters can write like that. We needed a certain style. Lovenote is a breath of fresh air.”

– Retreat Yourself

IT’S CREATIVE TONE OF VOICE STRATEGY, MADE SIMPLE AND SEAMLESS TO EXECUTE.

Launching a label the right way should never feel out of reach. The startup stage requires you to be scrappy and resourceful, balancing your brand’s priorities, then evolving over time. You can’t go all-in on everything from day one — but which pieces should you prioritise first?

To become the brand that succeeds (and outlives the rest), tone of voice will take you there. Brandnote is the essential first step, covering tone of voice strategy and execution across platforms. Copy can be the difference between a cult-favourite brand and one that can’t break through. Don’t leave your words to guesswork.

SHARE YOUR STORY, REACH YOUR AUDIENCE AND USE CONSISTENCY TO CUT THROUGH.

Brandnote gets you running to market with attention-grabbing copy and content — but we take it slow behind the scenes. Inside our copywriting studio, we strategise a distinct tone of voice that resonates with your target audience — then add creative, conversational twists to turn them into brand fans. We use our strategic copywriting process to create bite-size bits that:

“Lovenote has one hundred percent nailed my brand tone of voice. Traffic now converts a lot quicker than before. We went from 1% conversion rate to above 2%, and our higher priced items have increased in sales.”

– Box’d Night In

COPY DIRECTION, DONE

START AND SCALE YOUR ECOM BRAND WITH A STAND-OUT VOICE.

From six-figure follower counts to five-figure subscriber lists, Lovenote has worked with bold brands and ecommerce greats. We skip sneaky tactics in favour of conversational language that builds real, lasting connection — sharing your brand’s vision, values and perspectives in words that stand out. Brandnote includes copy and content for:

“I'm beyond happy with the whole process of branding, tone of voice and website copywriting. I’m thankful to Lovenote for coming on board. The tone of voice for this venture is aligned to the branding and will set it apart.”

– Nurturing Connections

BRANDNOTE • BY LOVENOTE

FOR brands on the rise

Whether you’re starting or scaling, launching or rebranding, Brandnote reimagines your communication strategy to make a bigger, better impact on your audience. The process includes a mid-way peek into the results, aligning the copy with your brand vision and bold side. Once it’s complete, we make sure you’re wildly happy with the results (or we head back to the writing studio to refine it). Here’s what to expect.

We step into your brand’s shoes

Signal your commitment and lock it in. Your Brandnote begins now, and creative ideas are flowing. First, we become head-over-heels obsessed with your brand, pairing our signature Brand Brief with competitor and industry research.

Define your creative copy direction

We infiltrate your dream customer’s hangouts to uncover what they’re thinking, feeling and talking about — then join the conversation in new ways. We strategise your tone of voice and define the creative direction for your copy.

Pause to give you a peek

We start to shape words and phrases that demand attention for your brand. Then, armed with two to four samples, we arrive in your inbox for review and approval — getting feedback (and lovenotes) before executing everywhere you need.

Write brand words worthy of attention

We craft compelling copy pieces to make your brand stand out: across brand, product, website, marketing platforms and more. We shape each piece to be perfect for its platform, getting you set to stand out without guesswork, doubt or questions.

and Set you up to share and scale.

The time has come to share and scale your ecom brand with an easy-to-execute dictionary that gets you heard, known and recognised. Brandnote includes one round of just-in-case revisions — though it’s instantly useable the second you receive it.

Bonuses

IT’S NOT A LOVE-YOU-AND-LEAVE-YOU THING.

Successful founders lean on experts to make their brands more influential and impactful. To ease the pressure, we stay by your side, helping you plan copy projects in a way that works — for your goals, priorities and vision. Pick our brains when you need us, then dive in with a just-for-you package.

Inclusions and investment • Inclusions and investment • Inclusions and investment

Inclusions and investment

WE START WITH CREATIVE STRATEGY

Valued at $1600

GIVE YOU BRAND-LEVEL COPY TO USE EVERYWHERE

Valued at $1100

DEFINE OBSESS-WORTHY WAYS TO DESCRIBE YOUR PRODUCTS

Valued at $900

SEAL IT (WITH A KISS) INTO WEBSITE-READY FORM

Valued at $1000

AND SET YOU UP WITH GO-TO MARKETING ASSETS

Valued at $1400

Brandnote is a six-thousand-dollar copywriting and brand strategy package.
Get your Brandnote for:

$6000
$3200 (AUD)

split in two payments
inclusive of GST

WORDS ARE THE CONNECTION

…between audience and brand, and your message must resonate to stand out. We define your voice, refine your message, and give you the words to follow through – so your brand is consistently heard and understood by those who matter most.

Tone of Voice

Your distinct brand dictionary.

Copywriting

Copy that demands attention.

COPYWRITING & BRAND STRATEGY

WHAT YOU REALLY WANT TO KNOW

Let’s talk numbers. Get our rate card sent to your inbox below.