You know that feeling when you almost make the sale?
You got the customer’s attention, win. They clicked, shopped and chose their favourites, win. They made it to checkout, dropped their details, and disappeared at the last second. Are they gone forever?
They don’t have to be. With your abandoned cart email on lock, you can actually save the sale. This DIY copywriting guide teaches you to write your own irresistible abandoned cart emails, strategised to convert, so you make the sale you thought you lost.
Don’t let another one slip away. Bring them back today.
$40.00
Whether you’re a brand owner or copywriter, this guide is jam-packed with all the strategy and know-how you need to craft a killer email marketing strategy.
We start with a top line view of your email marketing as a whole, then dive into the minds of your consumers as you write ultra-compelling copy they can’t resist. We’ll touch on the numbers (so you can track your success), take a peek at the proof, then bring it to life with a real-life success story to kickstart your inspiration.
From the sequence or single-email decision, to the objections you’re facing (and aiming to overcome), this section teaches you everything you need to know — getting you set to skyrocket your conversion rates.
When we say we’re with you every step of the way, we mean it.
This section shows you how to bring killer strategy to life, as we talk word count, vocabulary, do’s and don’ts, and every little detail that comes with it. We’ll teach you to write an undeniable call to action, walk you through the discount code decision, and show you when to schedule the send. All that, plus notes on design and endless guidance along the way — everything you need to write compelling, enticing, irresistible copy you’re proud to call your own.
Your conversion rate will thank you, too.
To light your creative spark on fire — and rid you of writer’s block — we’ve included a range of samples for inspiration.
They’re not a fill-in-the-blank template, as writing generic (boring) templates is not our signature style. Instead, use these samples to understand how your abandoned cart email should look, feel, and read, with a hypothetical brand in mind to bring our advice to life.
If you like what you see, the possibilities are endless. Grab it, tweak it, and make it your own — then add your own flavour as you go forth and write irresistible abandoned cart email copy, guaranteed to bring them back.
TEMPLATES
→ The luxurious one
→ The personal one
→ The cheeky one
→ The exclusive one
If you’d rather this task be expertly crafted and completely off your plate, get our copywriting Rate Card for the details and dollar signs.
Let’s speed-date and find out if we’re a match. Enter your email to receive our rate card.
