LOVENOTE
BUILDING BRANDS THROUGH CREATIVE COPYWRITING AND CONVERSATIONAL BRAND LANGUAGE
We write dictionaries for consumer brands determined to stand out and rise above.
FEATURED IN:
NEVER DUPLICATED. NEVER A CLICHÉ.
Words were the original method for connecting your brand to its audience. Before we had direct lines to our dream customer, brands relied on placing the right story in front of the right people, intriguing both journalist and customer to read on. They strategised (and crossed their fingers) in hopes of building a stronger connection.
Today’s brands face the opposite problem: every founder, brand and marketer has access to their audience on demand. Rather than competing over publication space and perfect ad slots, brands now compete for attention among all the noise. This calls for a stronger message strategy and creative cut-throughs — anything less gets lost.
WE DEVELOP STRATEGICALLY CREATIVE BRAND VOICES TO GET YOUR BRAND KNOWN, REMEMBERED AND RECOGNISED.
Content and copy moves fast in our world, but nailing the foundations builds a long-lasting brand. We create and strengthen your brand’s identity through recognisable language and tone, using the Lovenote approach to future-proof your voice — while creating distinct language that gets your products prioritised, chosen and known.
Pairing brand storytelling with words that attract your dream customer type, our process begins analytical and leads into creative flow. From best-practice copywriting methods to never-done-before execution, we develop industry-leading language for modern brands that value customer loyalty and connection over fast, fleeting clicks.
the lovenote method for brand-building copy
CLARITY
We build recognisable brand voices by developing key messages at the centre: consistent, clear brand storytelling that resonates in words the dream audience uses and understands.
CONVERSATION
Leaving jargon and formalities behind, we speak to your audience on a conversational level, attracting fans and building loyalty through an authentic, down-to-earth approach.
CREATIVITY
With strategy in place and key messages locked in, we add the creative twist to your language that builds a recognisable brand — defining distinct words and phrases that demand attention.
Are we a match?
THE FOUNDER
Taryn Rapp
Founder and Head Copywriter
With a background in public relations and passion for defining brand language — then executing it consistently, creatively and conversationally everywhere — I founded Lovenote to write for consumer brands determined to build real, long-lasting connections with their customers.
As a boutique studio, I stay hands-on through every Lovenote project, leading the development of distinct brand voices and the phrases, taglines and words we use to share their stories. With a long list of beloved clients and a dedication to refining my skills, my expertise has been ignited by a marketing degree, backed by public relations experience, set alight in a market research role — then expanded through years of brand copywriting.
Known as the words-obsessed ‘brand voice expert’, my hands are never far from the keyboard as I pair storytelling with creativity, brand-building with strategy, and best-in-class practices with the twist of something new.
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