TO BE MORE than PRODUCTS PEOPLE buy. TO BECOME the BRAND PEOPLE LOVE.
We write audience-winning words that shift perspectives and stay in minds to get your products known, wishlisted and purchased above the rest
Brands WE’VE WORKED WITH
Brands that outlive the competition invest in language that positions their products as must-haves — not just wants.
The best communicator wins. Brands that persuade, compel and move people to place their products in their lives — by knowing exactly which words to say — become the brands that are revered, recognised and preferred.
We define strategically creative language for brands that deserve top spot: from making decisions that shape brand perception to communicating product quality from behind the screen. With a focus on fostering loyalty that scales ecommerce brands, every word becomes a lovenote to customers that stick with you for a lifetime.
BRANDNOTE
BRANDNOTE
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COPY
CAPSULE
COPY
CAPSULE
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CUSTOM PROJECTS
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NOTE
To define the voice that becomes distinctly known as yours.
Our brand voice development service, Brandnote, develops your brand’s voice and copy style for everything and everywhere. From analysis that uncovers competitive opportunities to make-or-break communication decisions that define your brand, we write words that stop at nothing to get your brand known and recognised. Brandnote covers:
THE DIRECTION / Where your brand fits and how it rises above
THE NARRATIVE / The story we tell + the words we use to tell it
THE EXECUTION / Your copy deck for everything + everywhere
Developing creative words and brand messages to be placed across platforms — inside a branded deck that informs marketers, creatives and contractors on the rules of your voice — Brandnote is creative brand voice strategy, made simple and seamless to execute.
INVESTMENT and INCLUSIONS
- ANALYSIS AND POSITIONING: We identify gaps and opportunities, analyse audience awareness, and develop cut-through copy concepts to position your brand competitively
- BRAND VOICE: We define your distinct brand voice through repeatable guidelines and brand-level copy, including taglines, word banks and brand storytelling
- PRODUCTS: We shape branded language into product-specific language, sharing copy to introduce collections, phrases to describe specifications, headlines for product packaging and more
- WEBSITE: We dive into website-ready content through branded headlines, compelling website paragraphs, email list invitations and creative button text
- MARKETING: We set you up with marketing assets ready to execute, including automated emails, ad copy, social media content, email subject lines and customer service templates
Investment
$4600 for branded communication deck containing more than $8K worth of copy inclusions
Australian brands must add GST
“Lovenote has absolutely killed it. The brand voice they defined for Cosy Tan is quite literally it. They did everything I imagined for the copy and more.”
“I’m obsessed with what Lovenote has been able to do for my business. Taryn listened and clearly immersed herself into my brand, coming back with everything I wanted, needed and more. She’s a creative genius and truly brings so much value.”
COPY CAPSULE
A copy restock to use in your marketing for months.
Just like your visuals and videos need switch-ups to keep holding attention — your brand’s words need the same. Copy Capsule is a restock of 40+ original lines, fresh phrases and on-brand messages to use in your marketing for months.
From emails to social content, ads and beyond, we craft paragraphs and phrases for your marketing team to use everywhere. While keeping consistency in your message, we reinvent copy in your category, create brand-focused lines your competitors haven’t said, and share persuasive one-liners that can’t be ignored. Copy Capsule can be ordered repeatedly and on demand for a detail-oriented copywriting approach that keeps your brand top-of-mind.
INVESTMENT and INCLUSIONS
- ONE-LINERS: Sentences that grab attention and give compelling reasons to click
- PARAGRAPHS: Longer-form paragraphs that fit perfectly next to product photos
- PHRASES: Branded bits and pieces, perfect for headlines, stories and socials
- SUBJECT LINES: Statement-making subject lines to be used on emails and more
- 40+ PIECES: A minimum of 40 creative copy pieces to lead your marketing for months
Investment
$1400 for on-brand copy capsule useable across platforms and
available on demand
Australian brands must add GST
“Lovenote is brilliant. The words were so good, I got distracted with thoughts of: how does she do this? I love the tone, playfulness, confidence and wordsmithery magic. It’s better than I could’ve imagined, I’m blown away.”
“We looked at 40+ copywriters before choosing Lovenote. They needed to have insight, be able to connect and go deeper — not all copywriters can write like that. We needed a certain style. Lovenote is a breath of fresh air.”
Pairing brand storytelling with words that attract your target customer, our process begins analytical and leads into creative flow. From best-practice copywriting methods to never-done-before execution, we develop industry-leading language for modern brands that value customer loyalty and connection over fast, fleeting clicks.
Mix and match your copywriting package, and we’ll define your message as it deserves to be heard. All custom services include bespoke brand voice development, led by your goals, audience, vision and brand values. If you don’t see what you need, our inbox is open for custom projects, lovenotes and special requests — with copywriting services covering every corner of ecommerce and consumer brand building.
INVESTMENT and INCLUSIONS
- BRAND IDENTITY: Creative concepts, taglines, brand naming, product naming and communication rules for your brand
- WEBSITE ESSENTIALS: Website copy, sales pages, product descriptions, on-brand blogs and every website detail
- EMAIL MARKETING: Email flows and automated sequences, email campaigns, subject line bundles and customer service templates
- PAID AND ORGANIC SOCIALS: Social media captions and copy, paid ad copy, A&B variations for testing
- CUSTOM PROJECTS AND PRESS: Press releases, ad copy for digital and out-of-home, product packaging, SEO copywriting, taglines and on-brand words where you need them
Investment
By custom quote, see rate card
Based in Melbourne, working with
global brands
