WORDS THAT not only SELL PRODUCTS,
but build CATEGORY-WINNING BRANDS
Selling a product is simple. But brand is where long-term loyalty lies. Our words do more than make marketing noise — they build a verbal aesthetic you'll be known for.
WORDS FOR
We find the words that win customers and get you known for what you do — wrapped into a verbal identity your competitors can't repeat.
Words are a sensory experience, just like visuals — and people buy based on gut-feel. Copy shapes their perception and sets the tone. We uncover what your target audience is thinking and talking about, then place your brand in the centre of the conversation. We dig into their problems and position your products as the perfect solution,
then craft cut-through language with an edge that builds awareness. Shaping voices that connect with your customer better than your competitors can, we help brands back their ROI on a deeper messaging plan — so you can approach every platform strategically, knowing who your brand is and what it’s here to say.
CONVERSION
CONVERSION
Tell Me MoreCREATIVE
CREATIVE
Tell me moreCOMPREHENSIVE
COMPREHENSIVE
Tell Me MoreThe wrong message at the wrong time trains your audience to ignore you – and ad dollars are wasted when you haven’t hit the right points. Conversion is your brand marketing bible, set in a form that is effortless to understand – so founders and teams know what to say, to who, and when. Built on principles of copywriting and sales psychology, these are the answers to your communications plan, the simplification of what to say, and the in-depth customer profile you wish you’d had when you started. This service is suited to brands before launch, and those already on the rise, that want to reset their strategy with a stronger messaging plan.
INVESTMENT and INCLUSIONS
- COMPETITOR COMMUNICATION COMPARISON: There’s noise in your category, but not much of it matters. We organise and analyse the competing messages in front of your customers, then find white space and opportunities for your brand to rise above.
- TARGET PERSONA PROFILE: The customer is the core of your storytelling and strategy, so we won’t waste words. We pinpoint behaviours, beliefs and what drives them to buy.
- AUDIENCE AWARENESS ANALYSIS: We uncover what the target customer knows, and needs to know, in order to consistently choose your brand and products over the rest – at every stage of the relationship.
- CROSS-PLATFORM MESSAGING MAP: Share the big idea here, share the finer details there. This checklist plots where every brand message belongs, so opportunities are never wasted, email campaigns land, and ad dollars drive better ROI.
Investment
Two payments of $1,100 AUD
Australian brands must add GST
“Can I just say, wow. Lovenote has managed to capture the essence of what I want Six Inch to be, and who my target customer is. I’m really happy with the brand tone. I can’t wait to use this all going forward — I think this is the first step in a great direction for the brand.”
“The way these girls inherently are, with her pains as well as her pleasures – while explaining her lifestyle and how she thinks – has been such a cohesive, personality-dense analysis of my customer. It’s more helpful than you would ever know for me as a brand owner, so thank you so much. It’s timeless for me.”
Reine Wellness Club
Ecommerce marketing does not exist on its own: your ads are placed next to competing products, and competition for attention is cut-throat. But many brands in your category are phoning it in — leaving opportunity to those who sound distinct from everyone else. By shaping new taglines, then email, ads and social copy to match, this Creative capsule recaptures attention and refreshes words that went stale. Share with your marketers and collaborators to ensure every word strengthens your brand reputation, not dilutes it — then re-order seasonally, prior to product releases, or every time your brand dictionary calls for something new.
INVESTMENT and INCLUSIONS
- BRAND TAGLINES: We recapture audience attention with a fresh creative take on the message you’ve been sharing – creating new taglines that sound like they’ve always been yours.
- AD COPY: Don’t let your audience get bored of your ads. We turn taglines into ad copy by expanding into the finer details, hitting pains and pleasures where it works.
- SOCIAL MEDIA MESSAGES: More casual, more off-the-cuff, but still strategically planned. Get content for socials that says it all (without doing too much).
- EMAIL CONTENT: Subject lines and paragraphs in line with the content we’ve developed, set in campaign form and ready to send.
- 15+ PIECES: Split across categories, based on brand priorities.
Investment
Two payments of $800 AUD
Australian brands must add GST
“Lovenote has absolutely nailed what I wanted. I am so beyond excited to put this into action. I’m keen to continue working together in the future too. Love, love, love!”
“This influencer had shared my products before, but this time, it converted to triple the revenue from last time. The groundwork on my website has paid off. Customers are no longer wondering if they can trust my brand. They are just wondering which products they should buy.”
Selling a product is simple. But brand is where long-term loyalty lies. When you create a world so compelling, so inviting to step into, that customers can’t help but feel connected — you build brand affinity that can scale. Comprehensive is the full Lovenote experience, using principles of copywriting and sales psychology to create white space where your brand wins. We shape stories that stay in hearts and minds, and define language with an edge that becomes known as yours. Through strategic storytelling and creative selling points, we position your brand to do more than make marketing noise — you’ll make the competition irrelevant.
INVESTMENT and INCLUSIONS
- COMPETITOR COMMUNICATION COMPARISON: We organise and analyse the competing messages in front of your customers, then find white space and opportunities for your brand to rise above.
- TARGET PERSONA PROFILE: The customer is the core of your storytelling and strategy. We pinpoint behaviours, beliefs and what drives them to buy.
- AUDIENCE AWARENESS ANALYSIS: We uncover what the target customer knows, and needs to know, in order to consistently choose your brand and products over the rest – at every stage of the relationship.
- CROSS-PLATFORM MESSAGING MAP: This checklist plots where every brand message belongs, so golden opportunities are never wasted and ad dollars drive stronger ROI.
- EVERYTHING IN CREATIVE: 15+ pieces across original brand taglines, ad copy, lines for socials and emails, split based on brand priorities.
- COMPLIMENTARY ADS AND EMAILS: Your two-part abandoned cart flow or similar. Three more paid ad captions with a product-specific focus.
Investment
Two payments of $1,900 AUD
Australian brands must add GST