WORDS THAT not only SELL PRODUCTS,
but build CATEGORY-WINNING BRANDS
Selling a product is simple. But brand is where long-term loyalty lies. Our words do more than make marketing noise — they build a verbal aesthetic you'll be known for.
WORDS FOR
We find the words that win customers and get you known for what you do — wrapped into a verbal identity your competitors can't repeat.
Words are a sensory experience, just like visuals — and people buy based on gut-feel. Copy shapes their perception and sets the tone. We uncover what your target audience is thinking and talking about, then place your brand in the centre of the conversation. We dig into their problems and position your products as the perfect solution, then craft cut-through language with an edge that builds awareness.
Shaping voices that connect with your customer better than your competitors can, we help brands back their ROI on a deeper messaging plan — so you can approach every platform strategically, knowing who your brand is and what it’s here to say.
Because the best communicator wins.
BRANDNOTE
BRANDNOTE
Tell Me More
COPY
CAPSULE
COPY
CAPSULE
Tell me more CUSTOM PROJECTS
CUSTOM PROJECTS
Tell Me MoreSelling a product is simple. But brand is where long-term loyalty lies. When you create a world so compelling, so inviting to step into, that customers can’t help but feel connected — you build brand affinity that can scale.
Brandnote is the full Lovenote experience, using principles of copywriting and sales psychology to create white space where your brand wins. We shape stories that stay in hearts and minds, and define language with an edge that becomes known as yours. Through strategic storytelling and creative selling points, we position your brand to do more than make marketing noise — you’ll make the competition irrelevant.
INVESTMENT and INCLUSIONS
- COMPETITOR COMMUNICATION: There’s noise in your category, but not much of it matters. We organise and analyse the competing messages in front of your customers, then find white space and opportunities for your brand to rise above.
- AUDIENCE ANALYSIS: The customer is the core of your storytelling and strategy, so we won’t waste words. We uncover what the target customer knows, and needs to know, in order to consistently choose your brand and products over the rest.
- BRAND STORY AND SELLING POINTS: We shape stories that create momentum for your brand, becoming central to everything you share. We define strategic selling points your customers can’t resist, and craft a creative edge that builds awareness.
- RULES FOR BRAND TONE: Consistency and cohesion are central to the brand experience. We create a shareable brief for marketing teams and third parties to ensure every touchpoint reinforces your brand, not dilutes it.
- COPY CAPSULE: Fresh and original content for every platform, shaping how we execute your brand story and tone. Get 40+ paragraphs, phrases and recognisable one-liners to use across website, products, emails, paid ads and social media channels.
Investment
Two payments of $2,300 AUD
Australian brands must add GST
“Lovenote has absolutely killed it. The brand voice they defined for Cosy Tan is quite literally it. They did everything I imagined for the copy and more.”
“I’m obsessed with what Lovenote has been able to do for my business. Taryn listened and clearly immersed herself into my brand, coming back with everything I wanted, needed and more. She’s a creative genius and truly brings so much value.”
Ecommerce marketing does not exist on its own: your ads are placed next to competing products, and competition for organic attention is cut-throat. But many brands in your category are phoning it in — leaving opportunity on the table for brands that prioritise creative thinking and strong storytelling.
Copy Capsule gives your brand an edge over the competition. This on-demand service prepares on-brand content for your marketing team to use across every channel and campaign. With an unmatched dedication to building an immersive, addicting brand experience — we ensure every campaign strengthens your brand reputation, not dilutes it.
Just like your campaign visuals need switch-ups to keep holding attention, your brand’s words need the same. Order Copy Capsule when you need a content refresh.
INVESTMENT and INCLUSIONS
- CREATIVE ONE-LINERS: Sentences that grab attention, shape brand perception and give compelling reasons to click
- PERSUASIVE PARAGRAPHS: Product-purchasing persuasion, built on your customers’ pains and pleasures, and shaped into paragraphs that fit perfectly next to email campaigns, social posts and product photos
- PHRASES FOR EVERYWHERE: Branded one-liners as thoughtful and creative as your campaign visuals, made for snappy spots like headlines, ads, stories and socials
- STRATEGIC SUBJECT LINES: Curiosity-inducing subject lines that get opened
- PRODUCT OR PLATFORM FOCUS: Choose from use-everywhere or have us focus on a specific project, product or platform that deserves love
Investment
Two payments of $1,050 AUD
Australian brands must add GST
“Lovenote is brilliant. The words were so good, I got distracted with thoughts of: how does she do this? I love the tone, playfulness, confidence and wordsmithery magic. It’s better than I could’ve imagined, I’m blown away.”
“We looked at 40+ copywriters before choosing Lovenote. They needed to have insight, be able to connect and go deeper — not all copywriters can write like that. We needed a certain style. Lovenote is a breath of fresh air.”
CUSTOM PROJECTS
copy that not only sells product, but builds brand.
Our copywriting studio is open for custom projects, lovenotes and requests — specialising in website copy, email flows and nailing that one-liner that makes the most of eyes on your brand. Let us know what you need, and we’ll shape it using the Lovenote approach: brand building, category winning, competition beating.
INVESTMENT and INCLUSIONS
- BRAND IDENTITY BY PIECE: Creative concepts, taglines, brand naming, product naming and recognisable one-liners for your brand
- WEBSITE ESSENTIALS: Where brands are built and sales are made, from home pages and headlines to persuasive product descriptions
- EMAIL MARKETING: Email flows, campaign copy and subject lines that turn your email marketing into a real source of revenue
- PAID AND ORGANIC SOCIALS: Paid and organic content that outperforms the competitor placed next to you
- CUSTOM PROJECTS AND PRESS: Press, packaging, ad copy and on-brand words where you need them
Investment
By custom quote, see rate card
Working with
global brands