Copy Showcase
COSY TAN
“The tone of voice Lovenote created is quite literally it.”
A modern, playful and aesthetic-focused brand voice
The BRIEF
As founder Lu put the finishing touches on product development for Cosy Tan, she turned her attention to brand voice. Since the inception of the brand more than two years earlier, Lu had kept Lovenote in mind for verbal identity and copywriting — it was a collaboration we considered a perfect match.
THE COLLABORATION
Brand Voice / Taglines / Website Copy / Product Descriptions / Collection Descriptions / Description Variations / Customer Care Pages
The APPROACH
With inclusivity and cool-girl attitude as driving factors behind the brand’s personality, we developed a brand voice that gets invited to every party. Inspired by a curated selection of modern and aesthetic it-girl one-liners, we developed a confident — but empowering and welcoming — brand voice that sounds obviously inclusive of everybody and every body type.
“Lovenote has absolutely killed it. This is everything I imagined for the copy and more. I am actually speechless right now. You are so talented. I am truly obsessed with what you have done with it.”
Lu Somerville, founder of Cosy Tan
The COPY
The RESULTS
Beginning with developing brand voice from square one, we blended playfulness with conversation to create recognisable taglines: ‘tame your tanning routine’ and ‘marinate without the mess’. Balancing trending language with timeless tone, we compelled customers to understand why Cosy Tan’s signature jumpsuit was a need, not a want, ensuring it becomes a must-have piece in every tan fan’s routine.
Next, we executed website copy and product descriptions across existing website design, guiding customers to understand, recognise and fall in love with the brand within moments. From launch day, Cosy Tan sparked fan culture and brand advocacy, selling out in multiple sizes and meeting repeated requests for restocks.
Request BESPOKE CREATIVE WORK for YOUR BRAND
The Lovenote copy studio defines strategically creative brand voices and clear, conversational copy across platforms. We specialise in ecommerce and product-based copywriting and aim to foster unshakeable fan culture for your brand.
